Jessica Ennis, Mo Farah and Identity Language in the British Press: A Case Study in Monitoring and Analysing Print Media

This report, commissioned by the think-tank British Future and compiled by researchers at the Migration Observatory, University of Oxford, investigates media use of languages of identity and origins in association with the athletes Jessica Ennis and Mo Farah, who were among the most discussed and admired British gold medalists of the 2012 Olympic Games. It attempts to quantify these trends in press coverage of both athletes, to help in discerning what sorts of identity language were most frequently used in connection with each of them.